The #ICEBUCKETCHALLENGE is back this August and every August until a cure is found!
The Ice Bucket Challenge started in the summer of 2014 and became the world’s largest global social media phenomenon. More than 17 million people uploaded their challenge videos to Facebook; these videos were watched by 440 million people a total of 10 billion times. Over a third of Irish adults got doused in Ice cold water for MND last year. It is now an annual event to raise awareness and funds to find a cure for ALS/MND and help provide supports for those living with the disease. How do you get involved this year!? It is very simple!
- Accept the challenge
- Record your challenge
- Share on social media using #MNDIceBucketChallenge
- Donate by texting MND to 50300 to give €2 (Some network providers charge VAT, meaning a minimum of €1.63 will go to IMNDA. Service Provider LIKECHARITY) 0766805278)
The history of the #IBC
The ALS/MND Ice Bucket Challenge started with a professional golfer named Chris Kennedy, who challenged his sister, Jeanette Senerchia in Pelham, New York. Jeanette’s husband Anthony has ALS. Through Facebook, one of her friends was connected to Pat Quinn in Yonkers, New York, who was connected to Pete Frates in Boston, Massachusetts. Pat and Pete are both young men battling the disease and their social networks blasted the ALS/MND Ice Bucket Challenge out across America and even the globe. Watch co-founders of the ALS/MND Ice Bucket Challenge talk about it here:
Pete Frates and Pat Quinn, the founders of the ALS/MND Ice Bucket Challenge will kick things off in a big way at the end of July so that people can include the ALS/MND Ice Bucket Challenge in their summer activities for the entire month of August. It will again be a fun and exciting way for people to get involved in supporting a very worthy cause.
What is the idea behind the ice bucket challenge? The whole idea behind dumping a bucket of ice on you is to freeze your whole body for a second to raise awareness about how the disease actually affects people. Even though it is for a split second it still gives the person some perspective on how an MND victim feels every day. MND can take your breath away and prevent you from moving – just like the shock of ice water to the body. Also the burn from ice cold water is similar to the pain associated with the fasciculation of MND patient’s muscles.
For more info on getting involved with the #MNDIceBucketChallenge please email firstname.lastname@example.org
Where was the money spent last year? Check out our pdf below for all the answers!Ice Bucket Challenge 2014 Update
And Lastly…. Don’t Forget to be Drought Friendly!
ALS/MND organisations are uniting again this year to bring back the MND Ice Bucket Challenge #this August and every August until there’s a cure. However, given that water is a precious resource and that there is a drought affecting much of the West and other parts of the world, we are challenging you to think of some “drought friendly” MND Ice Bucket Challenge alternatives. Perhaps using a bucket of Ocean Water? Or take on your challenge in a swimming pool? Get crafty with it. Think less water, more creativity!!!!!
Let’s fight MND one Ice Bucket at a time!