The Ice Bum Challenge - IMNDA

The Ice Bum Challenge

September 19th, 2014


‘Calling all ice-bucket challengers, fund raisers, exhibitionists, film extras and film lovers!!’

“My Name is Emily” a feature film by “MND man”, director Simon Fitzmaurice and the Irish Motor Neuron Disease association have a new challenge….

If you thought the ice bucket was cold, how about running into the Irish sea, at the end of September, naked?? 

Simon Fitzmaurice is a director with Motor Neuron disease, who began writing MY NAME IS EMILY with his hands and finished it typing with his eyes, on an iris- recognition screen.

Now, 5 years on, we are in production on his film! In his script we have a scene with one of our main characters who runs into the sea with a crowd of followers, all naked! This will be shot from behind, so only bums and backs of heads etc will be seen. We need at least 100 people to create this shot, filming in the Wicklow area on Tuesday the 30th of September.

We need all genders, ages (over 18), shapes and sizes, and why not get people to sponsor you, in aid of the IMNDA.

Anyone who gets involved will get a thankyou on the My Name is Emily website, as well as a chance to see their bum on the big screen!

And anyone who raises more than €100 and partakes will receive a thank you credit on the finished film!

Anyone who wants to get involved please email 

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